"Mother Proof" just ran a story by Emily Hansen on a "new twist on bicycle rickshaws." Dubbed Ecocabs, these are being used in the most congested parts of Dublin. The rickshaws are three-wheeled recumbents with a plastic or fiberglass body to protect the cabbie and passengers from the elements. These cabs can carry up to three passengers.
The body panels also serve a second purpose; they turn the Ecocabs into rolling billboards. The money paid by advertisers fully funds the Ecocab program, which allows passengers to use these vehicles free of charge.
While I shudder at the thought of yet another form of corporate marketing forcing its way into my life, I would make an exception in this case. If Ecocabs came to my home town, I would welcome them with or without ads.
Thursday, September 4, 2008
Subscribe to: Post Comments (Atom)
That type is made in Germany and is very popular in Europe, even more so in Amsterdam, this is just one example of exactly HOW popular. :-p
It's been booming so much over here, that there are now 3 different commercial bike taxi companies in the city. It's started small, subsidized by the government, but now they stand firm on 3 wheels...so to speak.
keep on riding and cheers,
Post a Comment