"Mother Proof" just ran a story by Emily Hansen on a "new twist on bicycle rickshaws." Dubbed Ecocabs, these are being used in the most congested parts of Dublin. The rickshaws are three-wheeled recumbents with a plastic or fiberglass body to protect the cabbie and passengers from the elements. These cabs can carry up to three passengers.
The body panels also serve a second purpose; they turn the Ecocabs into rolling billboards. The money paid by advertisers fully funds the Ecocab program, which allows passengers to use these vehicles free of charge.
While I shudder at the thought of yet another form of corporate marketing forcing its way into my life, I would make an exception in this case. If Ecocabs came to my home town, I would welcome them with or without ads.